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The Latest and Greatest

• ​Purdue Brand Studio: Redefining Higher Ed Marketing​
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• ​Unlocking Higher Ed Differentiation​
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• ​Overconfidence and Calling the Baby ‘Ugly'​​
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• ​Heart Over Hype: Transforming Higher Ed Marketing with Empathy​
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• ​Essential Data for Higher Ed Marketing​
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• ​How Much Can You Trust High School Students’ Academic Interests?​
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• ​State of Adult Learners: Overcoming Barriers and Opening Up Opportunity​

AI Prompt for Higher Ed Marketing: The Enrollment Risk Flip
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Students and parents are often more motivated by avoiding missed opportunities than by potential gains.

Instead of just promoting benefits, highlight what’s at stake if they delay or dismiss your message.

Example:

Before: “Visiting campus helps you picture yourself at X.”
After: “Skipping a campus visit could mean missing out on the place that feels like home.”

Try this prompt:
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I’m creating content about [insert topic], and I want to make it more compelling using loss aversion messaging.

• Here’s my original content: [insert content].
• Identify the key loss or missed opportunity my audience faces if they ignore this message.
• Flip the content to emphasize the consequences of not taking action.
• Ensure the tone feels urgent but not overly fear-based.

Rewrite the content with a stronger loss aversion angle that makes inaction feel like the real risk.

Jobs​
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• ​Director of Communications - National Association of Independent Colleges and Universities
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• ​Director of Digital Content - Mercy University
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• ​Executive Director of Communications and Marketing - University of Pittsburgh Bradford
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• ​Senior Director, Digital Marketing - The Ohio State University
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• ​VP University Communications & CMO - Central Michigan University
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• ​Vice President, Marketing Strategy - Western Governor's University
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Professional Development
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• ​Discover 10 Concrete Steps You Can Take Right Now - March 27, online
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• ​3 Steps to Improving Net Tuition Revenue - April 8, online
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• ​Annual Conference on Marketing and Branding - June 4-6, Los Angeles
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• ​Eduventures Summit - June 16-18, Chicago
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• ​The Institute for Higher Education - June 16-19, Beaver Creek Resort
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• ​Engage Summit - June 24-25, Charlotte
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• ​eduWeb Summit - July 15-17, Portland, ME

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Until next time,

Allison Turcio, Ed.D.

Higher Ed Marketing Thought Leader
Host of The Application Podcast
Speaker
Facilitator
Consultant
Marketing Professor

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