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AI Prompt for Higher Ed Marketing: The 3 × 3 × 3 Method
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Use this framework to quickly generate 27 diverse and audience-specific content ideas for your enrollment marketing strategy.

Step 1: Choose a Broad Topic in Higher Ed

(Examples: financial aid, first-gen student success, career outcomes, residence life, study abroad)

Step 2: Define Three Audience Segments

Think of distinct groups you want to reach.

Examples: Prospective students, Parents/families, High school counselors

Step 3: Pick Three Content Formats

Choose a variety of formats to mix things up.

Examples: How-to guide, Social media carousel, Student spotlight/story

Step 4: Select Three Subtopics

Break your broad topic into specific angles.

Examples (for Financial Aid): FAFSA tips, Scholarships and merit aid, Understanding cost vs. value

Step 5: Mix and Match Prompt

I'm a higher education marketer and I want to generate 27 content ideas using the 3 × 3 × 3 content idea matrix. The broad topic is [INSERT TOPIC, e.g., "financial aid"].

Here are the 3 categories for the matrix:

1. Audience Segments: [INSERT 3 AUDIENCES, e.g., "prospective students, parents, high school counselors"]
2. Content Formats: [INSERT 3 FORMATS, e.g., "how-to guide, student spotlight, Instagram carousel"]
3. Subtopics: [INSERT 3 SUBTOPICS, e.g., "FAFSA tips, scholarships, understanding net price"]

Using these, please generate 27 unique content ideas (one for each combination of audience × format × subtopic). Make sure each idea clearly states the target audience, format, and specific angle. Keep them concise but specific.

Then, provide the final list in a table format with these columns:

• Audience Segment
• Content Format
• Subtopic
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Professional Development
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• ​The State of Higher Education Websites: Key Challenges, AI’s Role & Content Discovery Solutions - online, April 23
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• ​Enrollment-First Websites: User Testing Tips & Trends - online, April 24
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• ​Connecting the Dots: Visualizing Your Higher Ed Data Relationships- online, April 25
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• ​Annual Conference on Marketing and Branding - June 4-6, Los Angeles
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• ​Eduventures Summit - June 16-18, Chicago
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• ​The Institute for Higher Education - June 16-19, Beaver Creek Resort
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• ​Engage Summit - June 24-25, Charlotte
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• ​eduWeb Summit - July 15-17, Portland, ME

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Until next time,

Allison Turcio, Ed.D.

Higher Ed Marketing Thought Leader
Host of The Application Podcast
Speaker
Facilitator
Consultant
Marketing Professor

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