Leading the Way in Student-Centered Higher Education Marketing
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Allison Turcio, Ed.D., is a recognized thought leader in higher education marketing with a proven track record of success. As the Assistant VP for Enrollment and Marketing at Siena College, I have led my team to win prestigious accolades, including the AMA's 2023 Emerging Marketer in Higher Education Award. I’m also a marketing professor, freelance consultant, and host of The Application Podcast—a resource for higher education professionals seeking practical marketing advice.
I frequently present at industry conferences and contribute to the field through my role on the Editorial Board for the Journal of Education Advancement & Marketing. My work has been recognized by Albany Business Review’s 40 Under 40 and Siena’s Excellence in Administration award. I hold a doctorate in higher education leadership from Northeastern University.
Mission and Vision:
I am committed to advancing the field of higher education marketing by focusing on student-centered strategies that truly resonate with today’s prospective students. My mission is to equip higher education professionals with the tools and knowledge they need to navigate the complex and dynamic landscape of enrollment marketing.