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Leading the Way in Student-Centered Higher Education Marketing

Welcome to the professional hub of Allison Turcio, Ed.D.—Student-Centered Higher Education Marketer, Marketing Professor, Freelance Marketing Consultant, and Host of The Application Podcast. I’m passionate about helping institutions connect with students in meaningful ways. My goal is to empower higher education professionals with actionable strategies that drive results.

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PostsBioSpeaking and WorkshopsHigher Ed Marketer's Digest

Book Allison Turcio, Ed.D., for Your Next Event: Insights That Drive Results

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As a seasoned speaker and workshop leader, I specialize in delivering high-impact sessions that inspire and equip higher education professionals with the strategies they need to succeed. Whether you’re looking to energize your conference or provide your team with practical tools, I offer tailored presentations and workshops that deliver results.

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Speaking Topics Include:

  • The Power of Student-Centered Marketing in Higher Education
  • Student Experience as a Marketing Opportunity
  • Gen Alpha
  • Using Data and Analytics to Drive Enrollment Strategies
  • Personalizing the Student Journey with AI and Technology
  • Building Your Personal Brand
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Notable Presentations:

  • "There's a GPT For That" – Engage Summit, Jun 25, 2024
  • "Be the Difference: Creating a Culture for Change" – American Marketing Association Symposium for the Marketing of Higher Education, Nov 15, 2023
  • Panelist: "Storytelling or Story Selling: Unmasking the Truth Around Differentiation" – CIC Institute for Chief Academic Officers, Nov 5, 2023
  • "Admissions, Financial Aid and Marketing: A One Team Approach" – EduWeb, Jul 19, 2023

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Workshops:​
My workshops are designed to be highly interactive and provide participants with actionable insights they can apply immediately. I offer custom workshops on a range of topics, including:

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  • Crafting a Student-Centered Marketing Plan
  • Leveraging AI for Higher Ed Marketing
  • Innovative Approaches to Higher Education Marketing

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Interested in booking me for your next event or workshop? Let’s connect! Contact me directly at [email protected].